WTC Games supported Aeterna Noctis with a mixed Steam marketing campaign combining wishlist promotion, curator coverage, and additional Reddit activity.
The campaign needed several complementary discovery channels rather than relying on a single source of traffic.
Wishlist promotion, Steam curator outreach, and selected Reddit promotion.
We combined wishlist-focused promotion with curator publications and a supporting Reddit component to broaden the campaign footprint.
The measured campaign period delivered a +70% increase in wishlists.
